Recently, Tencent released the "Penguin smart cool China technology.&The key report of the White Paper on Internet Innovation Trends (2017) predicts the development trend of the Chinese Internet in the next five years。

The report covers O2O, live streaming, smartphones, Internet finance, social networking, online travel, e-commerce, online video, virtual reality, travel services and other industries, and released the "16 future trends of the watershed era".。The watershed refers to the current netizen dividend has reached the top, completely bid farewell to the "market", which has triggered a new round of corner overtaking and technological innovation opportunities。

At present, the Internet community has reached a consensus: the global demographic dividend is disappearing。

Tencent's report pointed out that the watershed is coming, and the next 2-5 years will enter the corner stage, and the opportunity to surpass and subvert will become greater。The dividend of Internet users has peaked in the "market", and the Internet has no "savage growth" in the second half.。China is facing a crisis of netizen dividend, as of June 2016, the number of Internet users in China reached 7.10亿，51.Seven percent of China's population is connected to the Internet。The growth rate of Internet users has continuously dropped to the single digit range。What is more serious is that this wave of Internet user growth in China is accompanied by a high degree of mobile synchronization, and the coverage rate of mobile Internet users exceeds 90%, and the dividend space of Internet users' "mobile upgrade" has reached the peak。

Closely related to the demographic dividend is the O2O industry known as tuyere, in recent years, the O2O industry to the United States has experienced savage growth, and now has entered a period of decline, difficult to obtain high growth。The report said that O2O entered the long-term decline range, also known as the Red Sea of capital venture capital。From the perspective of investment, profitability has become the value of a company and the key factor of whether it can get investment。

According to Tencent's report, the number of O2O projects financed from 2013 to 2016 fell sharply after reaching a peak of 375 in 2015, and by September 2016, a total of 238 O2O projects had been financed。After experiencing explosive growth in 2014, capital began to keep calm on O2O projects and return to rationality。

This to the United States group as the O2O industry is undoubtedly a big negative, by the United States group's valuation from 18 billion US dollars to 12 billion US dollars can also be seen, O2O turning point has been。Next will be the era of disruptive technological innovation, and labor-intensive O2O enterprises are difficult to participate in it。

Another major negative for the United States group is that the low-cost competition strategy based on price war has failed。

Tencent's report will be the price war as the four "failure" of the magic weapon of entrepreneurship, which is undoubtedly the head of the United States group started with a low price。The report pointed out: In the incremental user competition before the watershed, the price war is often a simple means to absorb new users, but in the watershed period when the netizen dividend reaches the peak, the enterprise will face "non-white users" with certain Internet experience, and even senior users。Low prices will become less of a factor in the purchase of products。With the upgrading of consumption, consumers are not blindly chasing low prices。

Another evidence of the consumption upgrade is the explosive growth of Chinese outbound tourism, which the report predicts will increase to 37 percent in the coming year.9% of users plan to go abroad to experience exotic scenery, which is three times the proportion in the past year。However, the threshold of the online tourism industry has been formed, the report said that the online tourism industry has shown a "big" situation, with the end of the merger of industry giant Ctrip, the price war is difficult to repeat, big data and new technology in the tourism industry application space is huge, tourism + cross-border integration will be a new model of online tourism development。

At present, the O2O tuyere of Internet entrepreneurship has passed, the next tuyere will appear in high-tech fields such as artificial intelligence and unmanned driving, and enterprises that grasp the opportunity will usher in a new round of explosive growth, and the tuyere has passed O2O may face the ground。